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Creating Your Niche Expert Special Report This Week!
An expert witness will often play a crucial role in a trial. Lawyers hire experts when they need someone to assist with the facts of the case that has specialized training or knowledge. The role they will play in the trial varies per individual case. Many are used for testimony purposes only. Others are used to evaluate the case or provide written statements. It is important for the lawyer to know what type of expertise is best suited for the case. It is also essential the attorney is able to locate the expert that is required.
When I was seventeen years old, an event occurred in my life which created in me a desire to become the best embalmer and reconstructive artist in the world. The desire was to do for someone else what had been done for me. It became my passion. I would do anything to learn the skills necessary to reach my goal.
False testimonials. Yes, I’ve seen false testimonials and heard authors tell me about them. “A.K. in Hawaii” might be the author’s next door neighbor, a real person who really read the book, but he might just as well be someone the author made up. I know of one author who had a comment page on his website, and about once a week, he would post a comment under a false name raving about his book to try to convince his website visitors how popular and wonderful his book was. The sad thing is that this author’s book truly was terrible, full of grammar mistakes and typos and badly printed, so anyone who read the book knew those comments had to be lies or written by completely crazy people.
Everyone is an expert about something. How can people be confident in you if you’re not confident in yourself? If you consider yourself an expert, you want to go out there and show your expertise. Creating a book is the first way to productize your expertise and create your content. It’s a way to make you visible to your prospects and your target audience.
For some, this might be more difficult than it seems. Expert status is not just given, it must also be claimed. If you are an expert at what you do, there is absolutely nothing wrong with identifying yourself as one. If you’re not, do what it takes to become one. Authenticity and integrity are powerfully effective marketing tools.
One of my favorite methods of marketing my books is to create joint ventures with other authors who have the same target audience. I usually contact the authors I find on Amazon and Selfgrowth and ask if they would be interested in setting up a teleseminar or webinar and cross promote each other’s books. I have them send out a notice to their database to invite their followers to a free session and half way through we change it up from being the interviewer to the interviewee. When I edit the audio program I’ll cut out their interview and post my section on my site as a free download. People love free material, so it is a very effective method of getting fans to return to your site regularly.
It’s tough finding a perfect match of a writer who fits your work profile and knows exactly what you need. If you find such a writer then stick to them like limpets. They are worth every penny you pay.
Book promotion is not easy. It will require all your resources, creativity and connections. A lot of authors want to have their books published in the traditional way. However, it is not easy to get your book published by a popular publishing company. That is why thousands of new authors resort to self-publishing. And here is where the importance of book fairs comes into play.
If you can get published and distributed by a major publishing house, so much the better. If not, self-publish. You’ll need to do a lot of promoting to get the sales, but you can earn more money from each book sold and still confirm your status as an custom writing tablets in your field.
Virtually all of the most successful writers in history were also avid readers. There are probably few exceptions to this rule, if any. Stephen King says in his autobiography, “On Writing”, that he dedicates a minimum of four hours every day to reading. That’s because reading gives you ideas, new perspectives, and constantly introduces you to different writing styles that you can incorporate into your own work. You don’t have to read for four hours per day, but try to find plenty of time for reading. It’ll pay off by improving your writing.
Expert Interviews are a fast track strategy that build authority, increase visibility and position your message powerfully and profitably, while serving your corner of the world.